Nir attended The Stanford Graduate School of Business and Emory University. About Nir Eyal: Nir Eyal is the bestselling author of Hooked: How to Build Habit-Forming Products (a finalist for the 2014 Goodreads Choice Awards) and. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside. Nir invests in habit-forming products that improve users’ lives. In addition to blogging at, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. Nir Eyal, nicknamed The Prophet of Habit-Forming Technology, writes, consults, and teaches about the intersection of psychology, technology, and business. The Globe and Mail called Indistractable, “the best business book of 2019.” The hook model he developed advocates building a. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. Eyal has spent the years since helping companies from small workout apps such as Fitbod, to Microsoft and PayPal manipulate user behaviour.

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Want to understand how to get app users to come back again and again? Then Eyal is your man.” His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Nir Eyal is formerly a Lecturer in Marketing at Stanfords Graduate School of Business. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business.

Nir eyal